Missing: Advocacy
The current misconception that "marketing" solely refers to social media has led to a detrimental impact on customer loyalty. The market's ever-increasing demands and cutthroat competition have pushed products out, causing a disregard for brand values and a decline in quality
Online vs. Offline
Marketing was initially intended to enhance brand equity and customer loyalty, but it has transformed into a tool for manipulating customers into making more purchases
Unfortunately, the use of AI in business has further exacerbated this issue as it's being utilized to create the most effective strategies for manipulating customers into buying more. In this digital age, society's puppets hold the reins, overpowering customers, leaving them unable to make informed choices
Brand values have become meaningless, akin to a mere scribble on a fridge door
However, we must take charge and reclaim our brand values, form an emotional bond with our brands, and restore our sanity. Above all, we must regain control and take back what's rightfully ours
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